Nowadays, people are spending too much time on social media. As you know, Facebook is one of the most popular platforms on social media. It is used to interact with people worldwide and gain social information. It gives a social environment to express their feelings worldwide.
Believe me, over 75% of the world’s population is active each day only on Facebook. So, Facebook is the best platform to grow your business and reach your target audience? Yes, you hear it right Facebook Ads will help you. But, It is very necessary to get some knowledge to grow your business online with the help of Facebook Ads.
Facebook provides an ads certification exam which you can attempt to check your ads knowledge. This exam requires some experience and good preparation to pass it. When you get cleared of the exam, you will be rewarded with a certification badge.
Facebook Ads Certification will help you to increase your reputation in front of your boss, and your colleagues. It gives an advantage to marketers by showing their experience with Facebook and the effort to learn about the platform.
This exam is based on purchasing and planning. You can get the certification of ‘Facebook Ads Professional Buyer’ or ‘Facebook Ads Professional Planner’.
There are some points to follow the process of certification exam:
- Advantages of Facebook Ads Certification
- The price you need to pay to take the exam
- Eligibility and requirements to take the exam
- Courses you need to prepare for the exam
- The minimum score you need to clear the exam
- Procedures and choosing exam location
- The badge you will get once you are certified.
Why should you use Facebook Ads?
Your knowledge of this platform can help you to grow the business and it is the best method to do so. About 74% of Facebook users are active each day, so to increase your market you can target ads to a large audience.
Statistics show that Facebook users are receptive to advertisements. The typical user clicks on an ad 8 times per month. You will be able to reach users organically, otherwise many marketers are using paid ads. Spending on ads on Facebook pages is 25% and is increasing from time to time.
With an upward trend in ad purchases, you can succeed in reaching potential customers.
Facebook Blueprint Certification
The knowledge you will learn in the Facebook Blueprint courses is high in demand and helps entrepreneurs to successfully advertise on the most popular social media platform. This course will increase your credentials if you are prepared to use it through Facebook Ads Certification.
Blueprint certification means that you have complete knowledge of Facebook advertising, to build a strategy and implement and get the results. To stay on top of Facebook ads, you need to master it.
It measures the proficiency of marketers on Facebook, Instagram, and Messenger. Once you are certified, you can expand your professional network with groups like Facebook Blueprint Professionals.
When you will pass the certification exam, you can share your digital badge on Facebook, Linkedin, and Twitter.
There are three tests available for Facebook Blueprint Certification:
- Facebook Certified Buying Professional Exam
- Facebook Certified Planning Professional Exam
- Core Competency Exam
Facebook Certified Buying Professional Exam :
This exam requires at least six months of experience and proper knowledge. It includes the purchasing, management, and creation of Facebook Ads.
Facebook Certified Buying Professional Exam covers the financial aspects of Facebook advertising. Budgeting and effectiveness are the main goals for buying professionals. This is to manage Facebook pages and monitor the success of a campaign.
Facebook Certified Planning Professional Exam:
Facebook Certified Planning Professional Exam is usually for experienced professionals which have good knowledge and experience in creating and running a successful advertising campaign. It checks the information of experts for planning ads on Facebook.
This exam also covers how to use tools, develop strategies, and manage Facebook pages. So this exam requires proper knowledge of tools and measurements to reach Facebook users by using Facebook Ads.
Facebook Ads Core Competency Exam:
This exam includes the role of buying and planning advertisement professionals. The Core Competency Exam is based on advertising essentials. So if you want to attempt this test, you should have proper knowledge of tools used to advertise on social media platforms and how to create, target, and manage advertisements.
This test requires a minimum of six months of experience and knowledge of Facebook advertising. If you want to develop your skills you have a chance to do it with the help of this exam.
How to prepare for Facebook Ads Certification Exam
First, you need to choose the course for your exam through the official website. After choosing, go to the exams page. There are many topics covered there to get the knowledge. All topics have outlines and links to provide you with resources regarding the exam. If you are a beginner in this field, this is a good platform to start.
Each topic has an outline in a specific area and a heading for every topic. Every section has a specific topic for a particular exam. You will also find specific links which refer to Blueprint E-Learning Course.
All online courses are free to study. There is no limit to the number of times you study. The free courses are easy to understand and a good tool to prepare for the exam.
There are 28 courses for core, 20 courses for buying, and 40 courses for planning. When you complete the course, you get an achievement reward.
How to Apply and Minimum Passing Marks to get Facebook Ads Certification
Go to the Facebook Certification Exam, and apply to the exam which you want to attempt. This examination consists of three tests-core, planning, and buying. Every single exam costs $150 but core competency is taken in combination with planning or buying exams, so it will cost $300.
Before attempting the exam, you need to know about the qualifying marks. The test score ranges between 300 to 1000 marks. You need to score 700 marks to pass the test. You will receive your result on the screen indicating pass or fail and the result will be sent to your email in 48 hours after the exam.
Exam Requirements for Facebook Ads Certification
You have to choose to take this exam online or offline. For offline, choose time, date, and location and then simply pay the exam fees. Fees are the same for both online and offline. For online, choose the date and time according to your suitability and then pay.
To take the online exam, you must have a secure browser to take the test. Your proctor will check your environment and will guide you while taking the exam. In all Facebook ads exams, you will get 75 minutes to complete it and 15 minutes in the starting to check in with the proctor and prepare the environment.
You must have a valid ID to perform the exam. The exam is available in English, Japanese, Spanish, Indonesian, Chinese, etc.
Exams are taken at a VUE Professional Testing Centre. These centers are available globally. If you cancel your exam before 24 hours of schedule, then you will get a full refund. If not, you will lose it. You can reschedule the exam for the next date which will be suitable for you.
Certificates and Badges in Facebook Ads Certification Exam
When you will get the final score on your email in 48 hours, then you will receive a verified badge through the acclaim system. You can share this badge on social media profiles like Facebook, Instagram, Linkedin, and Twitter.
This badge is valid for only 12 months. This badge will increase your reputation and image, and you will get confidence in front of your clients, and it is helpful to gain more customers.
Facebook improves its ads program continuously so you need to get in touch with Facebook ads skills and continue to take exams after every year.
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So, now you know how to get Facebook Ads Certification. This is very useful for beginners as well as professionals to grow their business with the help of Facebook Ads. You can choose from the three types of tests that are buying, planning, and core. Facebook offers courses to do preparation for these exams.
After getting Blueprint Certification it means you have complete knowledge of Facebook advertising to build a strategy and implement and get the results. So, to stay on top of Facebook ads, you should attempt this exam by doing some preparation and hard work.
We hope you enjoyed this post. We will be back with brief information on another topic.
Frequently Asked Questions
Why do you need to use Facebook Ads?
Statistics show that Facebook users are receptive to advertisements. The typical user clicks on an ad 8 times per month. You will be able to reach users organically, otherwise many marketers are using paid ads.
Spending on ads on Facebook pages is 25% and is increasing from time to time. With an upward trend in ad purchases, you can succeed in reaching potential customers.
What are the fees for Facebook Ads Certification Exam?
This examination consists of three tests-core, planning, and buying. Each exam costs $150 and core competency is taken in combination with planning or buying exams, so it will cost $300.
From where you can give this exam?
You have to choose to take it online or offline. For offline, choose the time, date, and location and then simply pay the exam fees. Fees are the same for both online and offline. For online, choose the date and time according to your suitability and then pay.