Choosing the right keywords for SEO is the most important step that you would have to take in your Search Engine Optimization (SEO) journey. Everyone needs traffic to converge on their website. Every website or blog publisher looks for keywords that are driving traffic.
The right Keywords will help you converge maximum traffic and also the traffic which is necessary for your website. How? Keywords are the topic on which your content is going to be written on.
So, if someone searches for the keywords, all the traffic that is arriving on your website would be the ones that require information or the product mentioned in the keyword.
There are various factors that have to be taken into account before choosing your keywords. All of that is going to be discussed today. So, pay attention. Get this step of your search engine optimization right, and your SEO journey might end up taking a huge leap.
We are going to be taking a look at all the factors that need to be considered before choosing a Keyword. And also, we will also try to clear as many errors as possible that people usually make while choosing the Keywords.
What are Keywords?
Let’s start with the most basic thing. What are Keywords? Why do they play such a crucial role?
Keywords are the words or phrases that people enter into the search engine. People end up on search engines when they do not know where they should look for the information or product.
Even if they do know, they usually end up on a search engine to see if any other website is also available which can provide better options. Whatever people type in the query box of the search engine, that is known as Keywords. The phrases or words that they use to carry out their search on the search engine are referred to as Keywords.
And from that information, you can easily understand why it plays such a crucial role in the SEO field. Whatever Keyword is searched for, the search engine is going to look for websites in their index that have keywords as part of their content and show them.
They are ranked on the basis of Keywords as well. The most relevant information providing websites. The websites that are offering the product which the user has searched for. All of the websites that are shown by the Search Engine are based on Keywords.
Other things also play a part in the search results, but Keywords play one of the most important roles. Hence, Keywords are an essential part that you need to pay attention to.
How to Choose Keywords for SEO?
This is a vital process that you need to get right in order to have any kind of success in the SEO field. Today, we are going to look at all the steps that you need to follow in order to choose the right keywords. We will go ahead and see the details related to each step that you need to make sure to execute it perfectly. Let’s go to the steps you need to follow:
1. Keyword listing
If you have an E-commerce website, then you need to know the product that you are trying to sell. Once you complete that, you start by entering words that are associated with your product or the information on your website on any search engine. The most used search engine in the world is Google. So, we will consider that you are going to use Google as your search engine.
When you enter any word on Google, it will show you popular searches related to that word. These searches are the ones that are being searched most commonly. So traffic on these suggested keywords is almost a guarantee. Make a list of all these suggestions. This is probably the easiest method to get important and searched keywords on the Internet.
Once you have noted down all the suggested keywords in a list, try another word that is related to your content or product, and repeat the same process.
Now, this was one way of making your keyword list. Now, let’s check out other methods that you can do. For this, you will need to use SEO tools. The easiest one to use and is available for free use is going to be Google Keyword Planner.
When you open Google Keyword Planner and enter any keyword, it will show you all the related Keywords. It will provide you with a long list of Keywords, and you can use that to expand your keyword list.
Now, once you have completed this step, you are going to end up with a long list of all the keywords. The list is going to be a very long one, so you will have to narrow down the keywords in order to start building your content. From here we move to the next step.
2. Finding your competition
Once you are done making a list of the possible keywords, you start looking for your competition on the keywords. If you work on keywords that already have a website with huge popularity and they already have content with those keywords, it is going to be almost an impossible task to topple them from the ranking position.
There are always going keywords that multiple websites have content on. You start off with low competition keywords and slowly and steadily climb up your way to the top of the ladder. How do you figure out which keywords have low competition?
This is an easy thing to do. Most of the SEO tools that you are going to be using do tend to have a Keyword Difficulty factor included. Most of them rank the difficulty of any keyword on a scale of 1 to 100. If your website has just started, and you have just started to work on SEO, then any keyword with a difficulty over 20 is going to be hard to rank on.
Anything below that, you can go ahead and work on that. Slowly and steadily, you will start to rank on those keywords. It is simple, like any competition, you take out the next best to you, and then move on to the next best one.
Finding low competition keywords is an essential part of SEO. It will help you narrow down the keyword list that you have created. Also, it will help you start getting ranked more quickly if you are working on low-competition keywords. The keyword difficulty score is not always accurate, but it is somewhat close.
So, go ahead and look for an SEO tool website that you find you can easily work with, and start using its various tools to find new keywords and all the other factors that will make your job easier and help you remain motivated. It will also help you to keep moving forward in the right direction.
3. Search Volume
Now, once you have narrowed down your keyword listing after eliminating high competition keywords, it is time to narrow it down even further. How do you do that? When you search various keywords on various SEO website tools, they will also provide you with the average search volume for the keywords.
Why is that important? It is as simple as demand needs to meet supply quotes. If you are working on keywords that are searched not very often, you are going to get very little traffic.
You may be ranking for those keywords, but it will not generate much traffic at all since it is hardly being searched by people on the search engine itself. And no matter how great you are, all the traffic for the keyword is never going to converge on a single website.
Working on keywords with low search volume would be a fool’s errand. It is a colossal waste of time, and you will not get anywhere even if you are ranking at the top of the list on the search engine for those keywords. So you need to be smart.
You have to narrow down the keywords on your list to those keywords that actually have low competition and high search volume. Such keywords are easy to find, but they will help you eliminate a huge chunk of useless keywords from your keywords list.
4. Earning potential
After the above three steps are completed, you will have a much more narrowed-down keyword list but not narrow enough. Even now you are going to have keywords that are completely useless to work on. Now, this is the step that you need to pay special attention to. This is the money-making step.
You will need to analyze and narrow down the keyword list on the basis of their earning potential. How does one figure out how to do that?
Yes, this is also something that is taken care of by various SEO tools. They provide the CTC to you for every keyword. CTC is click-to-cost. It tells how much you can earn with a click on your website through the search engine.
Now it’s pretty simple to understand why you need to pay attention to this detail. If the keywords are not going to pay anything, then why work on them? Also, if the keyword is paying good money, why wouldn’t you work on it?
Now you can’t just go ahead and start working with the keywords that have high CTC to offer. You have to take the earlier mentioned criteria as well. What if it has a high CTC but does not have any volume at all! You would not be able to get much profit from that keyword. You need to play smart here and select the keywords to work on combining all of the factors.
5. Organic CTR
Now whenever someone searches for a keyword, it is not necessary that the user is going to click on any website. Google does show snippets which usually contain all the information that the user is searching for and also Google searches also show youtube videos link at the top of the search related to the user query.
So despite the fact that you may have worked on a keyword that has high CTC, it is possible that it might not have as much traffic as possible. In fact, it is possible that you might not have any traffic at all as the user may get the information on the search result page itself. Or chooses to go to any of the youtube videos that get populated on the search result page.
And for this purpose, you would need to analyze the organic traffic. You can do so using various Analytics tools which are available on the SEO tools websites. Google Analytics is also one such tool and is free to use for anyone who wishes to use it.
This will help you understand how much traffic is actually driving on your website through the search results of the Keyword. Cause the traffic that is actually arriving on your website through the search result is the only traffic that is going to generate any kind of revenue for you.
6. Choosing the right Keywords
You have to make sure that you pick out the right Keywords. A keyword may have had a lot of traffic in the past, but that traffic might be degrading with each passing day. Which will mean that your revenue is going to start plummeting as well.
In order to avoid such a thing, one must pay close attention to the Keyword that they are working on. You would have to make sure that you work on Keywords that are trending. That is still being searched on and is getting more popular day by day.
In order to get a better understanding of this, let’s go ahead and look at an example. Suppose you were selling CRT monitors back in the early 2000s. They were a popular monitor choice back then, and they were booming. People were looking to buy them.
They would get sold out as soon as they were hitting the shelves of the local electronic store. Now imagine selling them in today’s world. A world where they no longer are trending. They are outdated. It would be almost impossible to sell them to anyone.
Now apply the same logic to Keywords for SEO. People may have searched for them in the past. But if they are not trending at the current time, then, your traffic will slowly and steadily go away along with your revenues. So make sure that you are working on Keywords that are trending.
Keywords that are going to be kept searched by users over any search engine. If you get this right, and you may end up with steady revenue.
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I have mentioned all the steps that you need to pay attention to in order to make sure that your SEO journey is heading in the right direction. Keywords might not be the only factor at play but it still remains the most critical one that you need to take care of.
If you follow all the steps, your job is going to be a lot easier, and it will most definitely be a more fruitful one. There are a lot of other factors that are involved, and we are going to discuss them as well in the future. For now, let’s make sure that you get this one right. Do not forget to pay attention to each and every step that I have mentioned.
Frequently Asked Questions
Why is it important to choose keywords for SEO?
If you work on keywords that already have a website with huge popularity and they already have content with those keywords, it is going to be almost an impossible task to topple them from the ranking position.
What is the benefit of choosing keywords for SEO?
The right Keywords will help you converge maximum traffic and also the traffic which is necessary for your website.
Which is the best tool to find the best keywords for SEO?
The easiest one to use and is available for free use is going to be Google Keyword Planner. When you open Google Keyword Planner and enter any keyword, it will show you all the related Keywords. It will provide you with a long list of Keywords, and you can use that to expand your keyword list.