Digi Elan

Marketing
What Is A 360-Degree Marketing Campaign

What Is A 360-Degree Marketing Campaign, And Its Key Components?

With a 360-degree marketing campaign, you have the potential to reach a large number of customers. There are more ways like social media platforms and search engines to grab the attention of the customers. To know about the behaviors, and needs of customers you must use data and insights.

There is lots of competition everywhere that are distracting away from your customers. So, You can integrate this plan with your brand to increase the chances to reach new customers and make your business stand out from others.

In this post, we are sharing information to explain properly what is 360 degree marketing campaign? How does a 360-degree marketing campaign work? What are the key elements of a 360-degree marketing campaign?

What is a 360-degree marketing campaign?

A 360-degree marketing campaign helps to expand your business to all possible touch points with the help of every way available. It also helps to increase sales and business growth. This makes your marketing efforts effective without leaving any gaps.

You can make a solid presence of your brand in offline and online markets with this marketing plan. When you make the presence of your brand everywhere on every platform, then the prospects turn into customers.

Understand with an example, like you have seen a product ad on your phone, and after some time you also see there and this ad is also seen on your Facebook page. So, it is a very high chance that you will click on that ad and want to purchase that product. This ad is reached through every platform to you because the owner of that business uses a 360-degree marketing campaign.

Benefits of 360 Degree Marketing Plan

If you want to grow your business, then you have to launch a 360-degree marketing campaign for your business. Because it helps to reach your business to the very customer in every way possible.

Apart from that, it has lots of benefits you need to know:

  • It helps to reach the customer base by creating effective marketing strategies
  • This provides data and insights to know about customers, their behaviors, and interests
  • It helps to provide personalized shopping experiences to customers
  • You can engage with prospects anywhere and anytime to generate a lead
  • By using a 360-degree marketing plan you will be ahead of your competition
  • You can get data by which you will be able to improve the growth of the business
  • This helps to retain your current customers to increase brand value

Key Components of 360-degree Marketing Campaign and how to build it?

1. Find your targeted audience

find your audience, a component of 360 degree marketing campaign

First of all, before creating any plan you have to know your targeted audience and find out where they are.

For example, If you have a business of digital products and want to expand your business, then will you share your products with a person who doesn’t have knowledge of digital products, the answer is no. The right way is that you can share your products with IT professionals, web professionals, etc.

So, I hope you got some ideas to know your audience. If you don’t understand hen you can use Google Analytics to know what people are searching through which platforms. You can now turn those people into your new customers who are searching for your products with the help of a 360-degree marketing campaign.

2. A Good Website

good website, 'a component of 360 degree marketing campaign '

For a good business, its website should be good. This should be professionally designed and developed trust. You have to work on creating a website better because it represents your business online and allows creates a first impression and last impression.

The images and other visuals must be related to the content of the website. And the most important thing is it should be loaded easily for mobiles because every customer doesn’t want to use their customers every time and everywhere.

So, pages and content should be well optimized for mobile usability. The quality of your website also depends on loading speed. From research, mostly 50% of prospects leave the website which takes more than 5 seconds to load.

You can use Google Search Console to check for your website if it contains errors in mobile usability and loading speed. To create a strategy, you should also create a landing page for your website which is also a part of a 360-degree marketing campaign

3. SEO

seo, 'a component of 360 degree marketing campaign '

With SEO optimization, you rank the pages of your website at the top of search results. It can be done by choosing the right keyword for content. You can research the keywords that are highly searched by visitors.

Mostly SEO is done for blogging, where you have to use keywords lots of time in between the content. With optimized content and title, you can get free organic traffic on your website for unlimited time till your competitor works on their content better than you.

4. Apps

apps, 'a component of 360 degree marketing campaign '

You can create apps for the web and mobile apps to easily interact with customers. This also helps to implement a 360-degree marketing campaign for your business to reach more customers and increase business sales.

As we know most people use mobile devices more than any other devices available, so you have to focus on creating mobile apps to provide a better customer experience.

5. PPC Advertising

ppc advertising, 'a component of 360 degree marketing campaign '

To quickly share your products with the customers, PPC advertising is the best option for you. This advertisement is very effective than the other advertisements to drive traffic and get sales. For this, you only pay for every click.

PPC ads can launch thorough texts, images, videos, links, etc. On every popular platform like Facebook, YouTube, and Google. It is launched for specific keywords and to appear at the top of the search results.

But remember that, it can make your pocket empty very easily because its cost is very high. Make sure you are ready for this otherwise you can get surprised. With all these factors, this proves itself to be an important part of a 360-degree marketing campaign.

6. Traditional Advertising

traditional advertising, 'component of 360 degree marketing campaign '

We are seeing traditional advertising from the beginning which acts through newspapers, radio, and TV. In today’s world, every business competing for getting a place in the online market, that’s why traditional advertising now has very low competition.

So, you can make use of this benefit to reach your targeted audience. If you have a business of products that provides solutions for old people then traditional advertising will help to get sales from them because there’s a very low chance that they will go online for purchasing products.

7. Email Marketing

email advertising, 'a component of 360 degree marketing campaign

With Email Marketing, you can easily tell about your newly launched product and discounts to the prospects to make them turn into customers. It is a very effective way now to reach most of the audience.

You might be thinking, that email is now the old style of marketing but believe me, even large company in the world like Amazon, Lamborghini, and Tata also uses emails to interact with customers.

So, you should create a form or email newsletter to get the data of your customers which helps to target and retarget the customers about your products. You need to share a workable link in your email that will take them to a page where the action is required.

With its good feature, we included it in our list of the key components of a 360-degree marketing campaign.

8. Social Media

social media, 'a component of 360 degree marketing campaign'

As we know how social media helps us to interact with people from all over the country. So, we can use this advantage to increase our brand awareness. We can join pages, groups, and chat groups that relate to our business.

To promote your business, we can make posts, videos, short videos, stories, etc. there is a very high chance that your posts and videos will be seen by lots of visitors. If you are providing them better solutions with your products and they find them good so they can turn into customers.

With all these benefits, we can easily say social media marketing is an essential element of a 360-degree marketing campaign and we should work on it.

9. Live Events

live events, 'component of 360 degree marketing campaign

Yes, you heard it right live events are also a component of a 360-degree marketing campaign. With live events, you can tell about your products and their benefits directly to the customers.

If any customers ask a question you can answer them easily. and It will create a good impact on your business. You can host an event both offline and online. But in the digital world, online events are more popular so you don’t have to arrange a big space to host the event.

10. Public Relations

public relations, 'component of 360 degree marketing campaign'

With public relations, you can spread messages about your products to expand your business and increase sales. You can join communities, contact media and influencers, and share your business.

We all know that people mainly trust influencers, so it is a benefit for you. With this part of a 360-degree marketing campaign, you can easily reach your targeted audience.

You may also like:

Conclusion

After discussing a 360-degree marketing campaign and its key components, we have discovered that all parts are necessary to launch a successful and effective marketing campaign.

Every part has a unique advantage and their working is also different. So, if you use all components in your 360-degree marketing campaign, then anyone can’t stop you to grow your business. But keep in mind, it costs lots of money and time to make it effective.

For beginners, it is not an easy task and I know they can’t spend lots of money, so what they can do. In my opinion, they need to use some essential components which do cost too much time and money while growing, they can use all essential components.

We hope you have got proper and complete information and you enjoyed this post. Now we are leaving and will be back again with our next topic.

Frequently Asked Questions

Why 360 degree marketing campaign is used?

You can make a solid presence of your brand in offline and online markets with this marketing plan. When you make the presence of your brand everywhere on every platform, then the prospects turn into customers.

Which is the essential component of a 360-degree marketing campaign?

To launch a 360-degree marketing campaign for a business, the main component is a website. This should be professionally designed and developed trust. The images and other visuals must be related to the content of a website. You have to work on creating a website better because it represents your business online and allows creates a first impression and last impression.

Why Traditional Advertising remains popular in the digital era?

We are seeing traditional advertising from the beginning which acts through newspapers, radio, and TV. In today’s world, every business competing for getting a place in the online market, that’s why traditional advertising now has very low competition. So, you can make use of this benefit to reach your targeted audience.

Leave a comment

Your email address will not be published.