How to create a landing page on Shopify?

This is the blog post you need to know if you are considering launching an online store or want to create a landing page for your product.

Learn how to use the Shopify platform, the basics of what a landing page is, and the different ways you can create one. By the end of this article, you will be able to decide which type of landing page best suits your needs!

What are landing page and their types?

A landing page is a web page that’s meant to sell your products. To do this, it has to be different and more compelling than the rest.

This means that if you have an existing store, you have to create a new page for every product you launch. And in some cases, like on my blog, I will do it for all of them as well.

Defining the type of landing page and why it’s important

I’ll go through different types of Shopify landing pages.

The Landing pages for your Shopify products. (We will talk about these pages in detail) All these pages are vital for an online store, but when you want to create a “landing page” as part of a strategy you should distinguish between them as they all have different purposes and can be used at different times.

Discount pages
Product pages
Product collections pages
Coming soon pages
Bundle pages
Collaboration pages
Seasonal pages
Consultation pages
Freebies
Time-limited offers
Limited quantity offers

Why do you need a landing page?

You need to build a landing page when you have an offer that’s too good to pass.

For example, if you launch a product with a huge discount, a timer, or limited quantity; or you are running an offer where only a few will benefit.

In all of these cases, it is important to make sure that your customer stays on the same page (URL) and doesn’t go around your website. This way, you can keep track of who is buying and have important information about them for later use.

Apart from this, you also want to make sure your customer doesn’t leave the page and go to any other website.

That’s why a landing page is crucial for every online store.

How to create a landing page on Shopify?

On Shopify, you will have two choices to create a perfect landing page for your online store/website. Either you can customize your page on your own or you can select pre-built templates from landing page apps if you don’t know how to design a page. The choice is yours.

1. Build a custom landing page

The simplest and most basic method is to construct a standard page and design it using landing page design guidelines (which we’ll go over later!)

This is how you do it:

Select ‘Online Store’ from the Shopify interface.
In the dropdown menu, select ‘Pages.’
Select ‘Add Page’ from the drop-down menu.
You can now design a basic Shopify landing page with photos, videos, and relevant material for your product.

You may also utilize Shopify’s product collections to deliver more relevant post-click pages by building distinct categories for your PPC ads.

In terms of functionality, this strategy is relatively restricted, and it is unlikely to yield the greatest potential conversion rates.

It can, however, do the task without the requirement for code or additional resources.

2. Using landing page apps

There are many ways to make a landing page on Shopify. There are apps that you can use to help with this task, and these apps basically speed up the process by providing various templates for you to choose from or customize for your unique store.

Here are some of the best Shopify landing page apps that will help you make converting eCommerce landing pages hassle-free:

1. Shogun Landing Page Builder For Shopify

Shogun is renowned for its exemplary customer service. They help you customize, create and build landing pages and a wide array of apps that will boost your sales. This app lets you do all that on Shopify.

Its extensive built-in templates include the option to create a specific page template, while an extension of the app helps you convert your visitors into customers by creating a compelling CTA (call to action) on each page.

2. GemPages

This is an image-based app that allows you to choose from the best designs in order to create sophisticated eCommerce landing pages for Shopify and BigCommerce platforms.

Additionally, it is the go-to app for Shopify developers, who can choose from the many features to customize their landing pages.

Its wide range of templates is customizable and depends on what you want as your design theme.

3. PageFly

This is also a great app for creating Shopify landing pages. It has a huge library of images that you can use to create your eCommerce landing page on Shopify.

It comes with multiple themes and you can also edit them so that they will be reflective of your store’s aesthetic. You can also use it to convert visitors into customers without any difficulty.

Wrap up

Increase sales and minimize churn with a highly tailored landing page for your Shopify store. With paid tools like Shogun or Pagefly, you can now construct gorgeous, conversion-focused Shopify landing pages in a variety of ways.

You may select the best way for your Shopify needs and convenience from the three options shown here: utilizing the Shopify Collection page, resorting to an easy-to-use Shopify landing page app and using third-party solutions that work well with Shopify’s Buy Button and Cart capabilities.

Frequently Asked Questions

What are the benefits of a Landing Page?

You need to build a landing page when you have an offer that’s too good to pass. You can keep track of who is buying and have important information about them for later use.

What are some important types of landing pages?

These are important types of landing pages:

Discount pages
Product pages
Product collections pages
Coming soon pages

Have Any Questions?

How to create a landing page on Shopify?

What are landing page and their types?

Defining the type of landing page and why it’s important

Why do you need a landing page?