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best landing page builder

The 5 Best Landing Page Builder Software Tools

Nowadays, marketing is the main purpose of every business. They do it offline or online but do not get better leads and higher conversion rates. If you don’t know which is the best landing page builder to create a landing page to help you in business growth, so this post is for you.

A landing page helps all types of small or big businesses to get leads through a specific goal.

A landing page is a type of website which works as a business card or ad promotion for your business. You can increase your sales by driving traffic through email marketing, PPC ad campaigns, and social media campaigns.

You don’t need to be a developer or have coding knowledge to create when you are using a landing page builder. Its creation process is much easier than the typical website. It takes very less time to build it completely. This makes a good impression on the visitors with short information and a CTA button.

What elements should be included in landing page builder?

Landing pages are generally used as marketing campaigns through the CTAs to generate leads and prompt the customer to make a purchase. Your landing page should be simple, easy to understand and with short and related information about your products or services.

You need to choose the landing page builder wisely with keeping in mind these elements:

  • It should provide better templates to create landing pages
  • This should help to build a landing page without coding knowledge
  • It should contain various forms of CTA like selling products, subscribing to newsletters, booking a webinar etc.
  • This should enable to connect custom domain with the landing page
  • It must have an analytics feature to get data about visitors’ behaviours and insights on the landing page.

Best Landing Page Builder for your Business

There are some top picks of landing page builders which will help you to create a better landing page to generate leads and run successful marketing campaigns.

1. Unbounce

unbounce homepage, our choice for best landing page builder

Unbounce is the best landing page builder from 13 years ago. Its Unbounce Conversion Intelligence makes it easy and transforms your ideas into campaigns to get better leads and more traffic on your landing page through search engines.

Unbounce provides pre-optimised landing pages to write a copy for your campaign with a specific goal. This offers the best landing page layouts and themes to get 30% more conversions and to get better sales, and lead signups.

Features:

There are some features of Unbounce which make it the best landing page builder.

  • Creates your content instantly: By using ‘Smart Copy’, you can write and customise your content from landing pages to emails and ad campaigns with a few clicks.
  • Generates campaigns effortlessly: With using ‘Smart Builder’, you can easily assemble your landing pages and can build mobile-optimised, high-converting campaigns in seconds.
  • Increase your conversions: Its Smart Traffic feature helps to send the best landing pages to the visitors automatically to get you a 30% increment in conversion rate.

Pricing:

pricing page of unbounce, best landing page builder
  • $90/month for the ‘Launch’ plan
  • $135/month for the ‘Optimise’ plan
  • $225/month for the ‘Accelerate’ plan

2. MailChimp

mailchimp homepage, our choice for best landing page builder

MailChimp is the second-best landing page builder according to us. It creates a beautiful landing page for you in a few minutes. It helps to grow your audience by 30%. This has a drag and drop builder which allows creating landing pages in a quick and easy process.

MailChimp helps to design a landing page with marketing campaigns, you only need to drive traffic through social media ads or email campaigns. You can connect your domain or can buy a new domain to create many landing pages with subdomains for your brand.

You can use MailChimp’s mobile app to make a simple landing page in one click. This gives reports on clicks, conversions, visitors, and revenues of your landing page.

Features:

  • You can link or buy a domain for your brand here
  • It optimises your conversion rates
  • This setup landing page is based on the customer’s interest to send links through emails
  • This makes the landing page automatically optimised for every device
  • You can easily share the link of the landing page to your mobile contacts by using the ‘Mailchimp’ mobile app

Pricing:

mailchimp pricing page
  • It has a free plan also
  • $10/month for the ‘Essentials’ plan
  • $15/month for ‘Standard’ plan
  • $300/month for the ‘Premium’ plan

3. Hubspot

hubspot homepage, our choice for best landing page builder

Hubspot helps you to design professional-looking landing pages without the help of developers. This offers a drag and drop editor to customise content, layout, forms and branding. You can preview your landing page to look at it on different devices before publishing.

To improve performance, Hubspot personalised the landing page for individual visitors. It shows different content according to the location, source, contact detail and device of visitors. You can check the performance of your every landing page.

You should create at least five versions of your landing page to find which page gets more traffic.

Features:

  • You don’t need to know about coding to create a landing page on Hubspot
  • It offers various mobile optimised templates to build landing pages from scratch
  • Automatically sends the best content to the visitors based on their location and device
  • It analyses the best landing page which gets more traffic.

Pricing:

hubspot pricing page
  • $45/month for the ‘Starter’ plan
  • $800/month for ‘Professional’ plan
  • $3200/month for the ‘Enterprise’ plan.

4. Elementor

elementor homepage, our choice for best landing page builder

Elementor is best landing page builder for WordPress. It offers drag and drop live editor to design a better and high converting landing page with zero coding skills. You can create many landing pages without any limits and can manage easily with this platform.

Elementor automatically stores all data of your visitors when they fill in their information in your added custom forms on the landing page. Track traffic and visitor behaviours by linking analytics tools like Google Analytics, Google Search Console and more.

Features:

  • It provides drag and drop live editor to create a landing page with zero coding
  • You can build unlimited landing pages and manage them easily without using a plugin, integration
  • It collects the information of your visitors automatically through a form
  • This is designed to provide better performance and speed to reduce bounce rates and provide leads

Pricing:

elementor pricing page
  • $99/yr with features like hosting, Drag and Drop Editor and CMS tools.

5. Wix

wix homepage, our choice for best landing page builder

Wix is the best landing page builder for e-commerce websites. It offers to design free landing pages to drive traffic and generate leads. It provides design flexibility and drag and drop editor to quickly add and edit elements on landing pages. You don’t require coding knowledge to use this platform.

It quickly creates dynamic web pages through your saved visitor information. You can use marketing and analytics tools like Google Analytics, and Facebook Pixel to identify visitors’ behaviours and insights to increase conversion rates and sales of your business.

Wix allows users to create e-commerce landing pages and integrate payment platforms like Wix Payments, and PayPal to accept payments.

Features:

  • It allows you to create a landing page if you don’t know to code or can add your own code
  • Use high-converting pages for future projects
  • Gives data about visitor’s behaviours and insights when connected to Wix Analytics or another marketing tool
  • It allows accepting payments when integrated with Wix Payments, and PayPal.

Pricing:

wix pricing page
  • $2.93/month for ‘Business Basic’ plan
  • $3.91/month for the ‘Business Unlimited’ plan
  • $6.52/month for ‘Business VIP’ plan

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Conclusion

So, you know about the best landing page builder for marketing campaigns and increasing business growth. These builders help you to create a landing page in an easy method without coding knowledge.

This helps to create a landing page in a few minutes. If you didn’t build a one-page website for your business, then try with these builders. Every website should have this page because it shows short and direct information about products and approaches for the visitor to take action.

We hope you enjoyed this post and do share this post with those who want to know this information.

Frequently Asked Questions

What are the basic elements to be in a landing page builder?

These are the basic elements to be in a landing page builder

  • It should provide better templates to create landing pages
  • This should help to build a landing page without coding knowledge
  • It should contain various forms of CTA like selling products, subscribing to newsletters, booking a webinar etc.

Which is the best landing page builder for e-commerce websites?

Wix is the best landing page builder for e-commerce websites. It offers to design free landing pages to drive traffic and generate leads. It provides design flexibility and drag and drop editor to quickly add and edit elements on the landing page. You don’t require coding knowledge to use this platform.

Why is a landing page necessary for a successful marketing campaign?

Landing pages are a type of website which works as a business card, or ad promotion for your business. You can increase your sales by driving traffic through email marketing, PPC ad campaigns, and social media campaigns.

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