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landing page of a website

What is a Landing Page on a Website?

The landing page is basically specified for marketing and advertising purposes. This is the standalone web page where visitors land on through the links from email, Facebook, Instagram, Twitter, Google, Bing, Yahoo, Pinterest, and other possible means.

You can use landing pages to increase the conversion rate of your advertising and marketing campaigns. It will reduce your cost to generate a lead or sale for your business.

It is designed for CTA (Click through Action) purposes for a single goal rather than many goals on a web homepage. You can create a landing page to share a link about a specific product that is available on the website.

There are two main types of landing pages:

1. For Lead generating

lead generation landing page example

The lead generation landing page is basically used to collect leads about customers. This page includes CTA (click through action) with a lead capture form where the customers fill in their information like name, contact info., email address, job title, or profile. Businesses use this data to generate leads to increase their sales.

The information you got will suggest your contacts. You can use these contacts to retarget the people who match them and it will help to get conversion and can increase your return on investment.

Lead generation pages can be a valuable asset to a business because it provides insights about your customers. If you want to generate your leads better and increase your business growth, then you should include a lead generation page on your website.

2. Click-through Action(CTA)

click through landing page example

Click-through pages consist of a CTA (call through action) button which redirects customers to complete their action.

This button can be like “Buy now”, “Schedule a Demo”, and some other confirmation buttons to complete the process.

These buttons generally contain persuasive information about products like details and testimonials. You can see the CTA (click through action) button on e-commerce websites and other sites for their market sales. It usually doesn’t collect any information about a user.

Website homepage vs Landing pages

homepage example

The website homepage is totally different from the landing pages. While the homepage contains thousands of links, the landing page contains only one link.

The homepage is to show many types of products with different categories, about the brand, contact info., privacy policies, and terms and conditions of a particular business brand.

a landing page example

The customers can only see the products and check the reviews on the homepage. On the other hand, landing pages help customers to make a purchase and increase sales.

The homepage contains many links so it can’t help to increase conversion, rather than landing pages having only one link with the discounts offered on the products so it tends to increase the conversion.

Benefits of a Landing Page

Landing pages are different from other pages which focus on short-term goals, to get the results you want. This can help in improving ad campaigns, increasing conversions, and getting audience insights.

There are some other benefits of a landing page:

1. Makes your brand strong

This helps your brand to get more popular and make it stronger. It does this with the help of a website’s appearance, style, tone, and copy. When your brand gets strong, it helps to retarget your customers to make the purchase. A strong brand name can be remembered in a customer’s brand for a long time.

2. Increase Conversions

A well-planned landing page with specific information about a product is more appreciated. Customers want easy and direct information. When you are creating it, you can add social proofs on this page to increase conversions.

Best Practices for Landing Pages

Landing pages that increase make the brand strong and attract more customers also include best practices for it to get better time by time. It results in high conversion rates but best practices work differently for both mobile and desktop. There are some best practices for this.

1. The design of the CTA button

The CTA button pushes the customer to take action. You need to make it with a contrasting color of the landing page and in a suitable size by which the user can clearly see and understand this button.

2. Optimization for traffic source

Design the landing page according to the traffic source. A long landing page with SEO optimization doesn’t have a better conversion rate than a short one. It should be short and direct with proper messages and actions with traffic sources.

3. Mobile design

According to research, 70% of people use mobile phones to make a purchase and to find new information on the internet all over the world. So you need to make a landing page that can also run properly on mobile devices.

It should not load slower on mobiles, it will also affect the conversion rates. About 75% of B2B Businesses use desktops to do business, so it should be computer-friendly also.

4. Use social proof

You can add testimonials and reviews of other users on your landing page to get more conversions. With these, your customers can make some purchases and you will get trust for your brand which will help in the future to get more sales.

5. Keep headlines and messages short and direct in call-to-action

You have to make the headlines strong and messages short and clear. This helps to increase conversion and to get more sales. All words in headlines and messages should be matched with the product shown on the landing page.

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Conclusion

This post is all about what is a landing page. If you think the homepage and landing page are the same, then you will know how both are different from each other.

It is a very essential page of a business’s website to increase sales and get leads about the customers. This consists of a form to be filled out by the user before going to complete the purchase.

We hope you enjoyed this article, share this post with the required person.

Frequently Asked Questions

What is the main benefit of a landing page?

A well-planned landing page with specific information about a product is more appreciated. Customers want easy and direct information. When you are creating a landing page, you can add social proofs to the page to increase conversions.

How are the website homepages different from the landing pages?

The homepage contains many links so it can’t help to increase conversion, rather than landing pages having only one link with the discounts offered on the products so it tends to increase the conversion.

What is the main best practice to create a better landing page?

A long landing page with SEO optimization doesn’t have a better conversion rate than a short landing page. This should be short and direct with proper messages and actions with traffic sources.

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