How To Become an Amazon Seller in 2022: 9 Steps Expert’s Guide
Making money on Amazon is quite profitable. First of all, you have to become an Amazon Seller to earn profits through Amazon. You can be your own boss and can manage your Amazon Business from anywhere. Do you wonder how it can give you more profit?
So, first to know that online stores are getting more sales than offline stores due to the digital era. About 75% of small and mid-sized businesses sold their 5000 products per minute in every corner of the world on Amazon. So, this is the best opportunity for you also. But keep in mind it requires lots of hard work, time, and money to get success here.
It is not easy for startups because Amazon charges lots of fees to sell products through its platforms. They provide services like FBA and FBM to help you store your inventory and ship your product by costing an extra charge. So before doing signup and setting up your business, consider all hidden charges to avoid surprise after some time.
Steps to Become an Amazon Seller
After knowing how helpful, and how much it can cost, the next thing is to do sign up as an Amazon Seller. So we are sharing this complete guide to becoming an Amazon Seller. So, follow the steps mentioned to get success wisely.
1. Do Market Research
First of all, you have to do some research before selling products on Amazon because you are new in this field. With the research, you will get an idea of what type of products you can sell and how much revenue can earn from it.
This is the initial stage for every person so choose products to sell wisely. There are lots of opportunities with every niche but the storing and the margin you will get by selling are different for all products.
You need to choose from these selling methods based on your goals:
- Wholesale: It means to buy products in high quantities at wholesale price and sell them by adding some cost to make a profit.
- Private label: In this, you can sell the products by making your own brand and by using your logo on the products received from the manufacturer.
- Retail arbitrage: This method is best suitable for beginners. In this, you buy products at discounted prices and sell them by adding some extra cost.
For every successful business, making money more than investing is a must. So you should focus on all factors to get success like competitor research, keywords, market trends, etc.
To start an Amazon business, you can use a tool called ‘Product Discovery’ to get the list of products that match your budget. A list of products will better help you to choose products to sell as an Amazon seller.
2. Find Manufacturer
After deciding on the best product to sell, you need to search for the best supplier of that product. There are popular websites available like Alibaba and AliExpress which provide lots of products of good quality at wholesale prices. The prices of products vary with the quantity of order.
You can order products from these platforms easily just by signing up and selecting the amount of order. Keep in mind before ordering how much quantity will be enough to run a business properly. If you have no idea, with my suggestion you should have a stock of a minimum of 2 months.
If you are not okay with these platforms you can search for local manufacturers to provide you with good quality products. You can contact them by searching on Google and meeting them personally.
For better growth of your business, you need to check the quality, prices, minimum order quantity, and the capacity of products to be provided by the manufacturer.
3. Create Amazon Seller Account
After doing market research and finding a manufacturer, you need to create an Amazon seller account for your business to sell products online. You should have proper and complete details to fill in like business name, address, telephone number, credit card or bank account information, and tax information.
All the details should be filled in properly while creating the account. When it is done you can easily manage your products, reports, and payments.
Apart from this, to sell products you have to choose from two plans available.
1. Individual: The cost of this plan is $0.99 with additional charges for each item sold. It allows us to sell up to 40 units in a month and add new products to the catalog. But it restricts you to advertise your products and usage of advanced selling tools
2. Professional: It costs $39.99/month with extra charges. With this plan, you can sell more than 40 units per month. This plan allows you to advertise your products and usage of advanced selling tools. You can also sell products in restricted categories with the help of this plan.
4. Choose Fulfillment Method
Now the next step after creating an Amazon seller account is choosing the best fulfillment method.
There are three options offered by Amazon:
- Fulfillment by Merchant (FBM): In this, you perform all tasks of storing, packaging, and shipping your own. It costs referral fees, refund fees, and also a selected plan to sell products.
- Fulfillment by Amazon (FBA): This method allows you to send your products to Amazon facilities. In this, all tasks such as managing or storing, packaging, and shipping are performed by Amazon with some extra fees.
- Amazon Easy Ship: With this method, you have to store and do packaging of products. After that, Amazon’s team will pick order from your address to deliver it to the customers. It costs some amount of fees per every shipment.
Now you know about these methods, So choose the best method according to your requirements. Sometimes you can think FBM is good for you but believe me, FBA is much better than this.
Everyone cannot handle the storing and packaging and even the shipping of products and you can’t ensure the quality which Amazon offers to their customers.
Sometimes you can be late in shipping products so which can reduce the quality of your Amazon business. I hope you don’t want to get into this trouble and don’t miss the opportunity to get success in online business.
5. Place Order to Get Products
I have previously listed the point that you should find a manufacturer if you don’t create your products. You should choose the best manufacturer which can provide you with the products in high quantity and on time. This is necessary because if you don’t get your products on time you will lose your sales.
So, Now order the products according to your category. I hope you checked the quality of the products before ordering them. Remember, the first order should be of less quantity and that should be sufficient for two months.
If you order the products in high quantity and they get unsold, you will waste money paid to Amazon for storing them.
6. Create Amazon Listings
After creating a seller account and getting products from the manufacturer, the next step is to list the products on the products page. A product listing is the option to make products visible on Amazon. When a shopper searches for a product, it will see the products only when they are listed properly.
So create the listing by adding product title, description, and benefits, with product ID, brand name, manufacturer, size, color, and unit. You can add all the elements of the product listing easily except the product ID. So, you need to know how can you get it.
You should have a universal product code (UPC) that can be obtained from a website and after that, you will get a product ID.
7. Optimize your Listings
After creating an Amazon listing, you have to do its search engine optimization. This optimization helps you to get a high ranking for a customer’s search. With a high ranking, you will get more visitors and more sales.
Now the main question is how to do optimization of listings. You need to know that this process is easy but it is to be done continuously.
So, for listings choose the keywords that fit your products and it is highly searched. Make the title as strong and accurate as possible and the description should contain proper information about that product and have bullet points to highlight its benefits so that shoppers can have a look at your product and get excited to buy it.
8. Follow Customer Reviews
Customer reviews are so important for any business to add some experience of previous buyers to generate credibility among new visitors. It creates an impact to increase sales.
We all know that customer buys that product which is highly rated or have good reviews. If you also want to get success for your Amazon business, work smartly to get reviews by sending emails to the buyers.
You can also use social media platforms to engage with new customers to get good reviews about your product. Make sure that all reviews should be natural and do not contain any type of promotion of your product.
So, you need to check reviews from time to time to remove unnatural and fake reviews that are affecting and harming your brand reputation.
9. Start Selling Products
After all the setup, now you can easily take orders from customers and ship them and start to generate revenue. In the beginning, you may suffer from not getting orders in the desired amount to see your business successful.
You have to do lots of hard work and keep patience even after you created an Amazon business.
It requires lots of factors to get orders in good amounts like
- where is your listing stands when the customer searches for keywords
- The reviews of products are mentioned properly or not and ensure to not have spam reviews
- Is your price is too high than your competitors
- What discounts and offers are provided by your competitors who are getting high rank than you
- The title and description of the listing really reflect the actual product
Believe me, if you will do work on these factors then you can get your sales increased and your revenue will get high. But make sure you have to do this continuously.
There are more ways to rank your listing higher in the search results of Amazon and to be visible to more customers. You can do a Product Launch with the help of some professionals who will guide you do it. This will really make your listing to appear in the high rank for a particular keyword.
On the other hand, you can use a PPC advertisement for your listing to get visible in the search results. Usually, the listing with paid advertising can be seen on the top of search results. To use this, you have to pay Google for every click you get on your advertisement.
But in my opinion, if you are a beginner and have spent lots of money on charges and taxes for an Amazon seller account, then you should not spend money on these two methods. Believe me, if you are providing good quality products at a good price by doing heavy research, then your sales will increase organically.
Things to consider before starting selling on Amazon
We all know that everything has pros and consequences. You very well know about what benefits Amazon provides you. This allows you to sell products to that corners and markets that you can’t reach locally. You can earn lots of profits by adding some margin into the cost price.
Now let’s take a look at the necessary things you need to consider
1. Amazon allows to sell globally
Have you ever thought that you can sell your products worldwide? If not, you can really do it with the help of Amazon. There are lots of customers present in the international market who can like your product and they really want it.
So this thing will be profitable for your business if you do some research and explore the international markets to sell products there.
2. FBA costs too high
The fees of the FBA program of Amazon is very high to store and ship your products to the customers. With this, you don’t need to take stress about packaging and all other stuff. But, sometimes it costs more than the margin you will get from a product.
So, if you are a beginner, this cost can be uncomfortable for you. If you don’t want to spend money on the FBA program, then you can go for the FBM program and manage all the tasks to ship products on your own.
3. Competition is getting high
There is a lot of competition on Amazon where all are trying to defeat each other. From my knowledge about 2 million sellers are active on Amazon, so you can think how it is hard to get sales. But with the help of doing some optimization of listings, product launch, and advertisements you can really show your product different from others.
People are usually attracted to new brands with the latest features available at affordable prices. So, choose your product keeping in mind these things to get a higher rank in the search results of Amazon and drive more sales.
4. Amazon cost is so expensive
Amazon starts to cost you from the beginning till your product gets sold. You have to pay while setting up an Amazon seller account. Not only this, you need to pay for the FBA or FBM program. It also includes lots of other charges like referral fees, advertisement fees, fees for launching a new product, etc.
So, before creating an Amazon seller account get some information about all the charges, taxes, and fees to pay to Amazon.
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In this guide, you got all the tips and steps to become an Amazon seller. This is very important to know because this gives the opportunity to local and small businesses to promote and sell their products worldwide.
All we know is that a brand that gets sales from every corner of the world can be popular and can generate revenue in high amounts.
So, you can also make your brand popular and can earn lots of profits. But before driving sales, make sure you followed all the steps with full discipline and if you got some problems while working on it, you can ask professionals who are already driving their Amazon business successfully.
I hope you enjoyed this post. We will be back again with brief information on our next topic.
Frequently Asked Questions
What is the cost of the FBA and FBM program to become an Amazon seller?
To your knowledge, I can say that both programs have costs different for storing, packaging, and shipping products based on their dimensions and weights.
From where we can get products to sell on Amazon?
I will strongly recommend ‘Alibaba’ to get products of high quality at cheaper rates. This platform helps to provide your bulk order to your desired location or any fulfillment center.
How to beat the competition on Amazon?
First of all, you need to optimize your listings by adding a proper title, images, and description of a product. Next, you should launch your product by registering the brand name. You can also go for advertising for your product which will really help to defeat the competition and get more sales.