How to create a Landing Page (9 Easy Steps)
Are you a marketer or a business owner? You want to create a landing page for your website to increase sales and business growth. This post is for you. There are all important steps to create landing page which is easy and efficient.
You can generate leads, sales, and referrals by establishing a strong and professional online presence on your website with the help of a landing page. You don’t need to be a developer and require coding skills to create landing page.
Before knowing how to create it in easy steps, let’s know what is a landing page? How is it different from a website homepage? How does it work? Easy steps to create a landing page.
What is a Landing Page?
Landing page is the standalone page that allows users to land on the specific page which helps to generate leads for the business.
Customers click the links through email or ad campaigns from social media platforms like Facebook, Instagram, and Twitter to get to the landing page.
It is created by keeping a single goal and getting leads from visitors through call-to-action (CTA). This page contains fewer distractions and links than the homepage.
The landing page consists of short and direct information about a product or service and allows interested customers to take on a call-to-action (CTA).
How is the Landing page different from the homepage?
The website homepage and landing page both are designed for different purposes. A landing page is designed to create a CTA and get leads while the homepage is designed for the visitors to explore products, and services and can read about the brand.
Landing pages are generally used as a part of a campaign and focused on one specific goal. It helps to increase your sales because it contains one link with a short link and accurate information about a product.
On the other hand, the homepage consists of lots of distractions and links by which customers can leave the website without making any purchases.
How does Landing Page work?
Before you get to know how it works, drive some traffic on it. You can use these ways:
- Post your link on your social media platforms like Facebook, Instagram, Twitter
- Post your link while creating a blog. If you don’t have a blog, just create it.
- Do optimization of your landing page to get organic traffic from search engines.
- Use email marketing to send the links of the landing page through email to your subscribers.
- You can run a PPC ad campaign on the search engine for your landing page.
After driving traffic, think about the next step where the visitors will reach your website when they click on the CTA of the landing page. This is the important part to set up all the CTA to their desired page without getting any distractions.
Steps to create Landing Page
There are some easy and important steps to create landing pages for your website or business to generate leads.
Step1. Select your specific campaign goal
Now you are going to create it, so set a campaign goal by asking yourself why you want to create and keep it on the first page.
A well-planned and measured goal results in a good landing page. You need to decide what elements you want to use on the page, which themes and templates suit your business, and how you will write a copy.
You can choose from these call-to-action options which will lead by visitors:
- Download a book
- Signup for Webinar
- Purchase a product
- Take survey
- Download a free coupon for shopping
- Subscribe to get offers and discounts
Step2. Select Landing page themes and templates
After you have selected a campaign goal, you need to choose the best templates for your landing page. This is very easy and you can choose from the ready-made templates and build on them.
There are many landing page builders available which offer pre-made templates for free and if you are a beginner this makes it easy for you. You can save time by choosing from the pre-categorized templates that will be suitable.
Step3. Write your Copy
The next step after selecting a template is to write a copy to create a landing page. This is very important as design to conversion rates. You have got 10 seconds to get attention from the landing page. Make sure your headline should be good, and clear, and solve the problem of visitors.
You should point to the benefits that they will get from you and your products. Customers always want the benefit of everything from a business which helps to generate a lead.
Your sentences should be short, connecting to the business. Don’t use unnecessary sentences that aren’t suitable and look good on the landing page.
Step4. Make a Call-To-Action
After writing a copy and a suitable headline, create a call-to-action button. This CTA helps you to generate a lead from the landing page. It should be in the shape of a form or a button.
Make sure your call-to-action is descriptive and specific to get better results. Visitors should get what they are expecting after clicking on the CTA button.
Create a form on the landing page as simple as possible. Check and eliminate the distractions which can take away your visitors from CTA.
Step5. Choose Images
The next step after creating a CTA for your landing page is to use visual content. You need to select the images to feature. The image should be of high quality and completely relates to any product and business.
Visual content creates a good impression and influences your visitors. You can direct your visitor where they should be by using a good image.
There are some tips to select the image for the landing page:
1. Select original images: use real images and backgrounds while using your product or service to connect with the visitors both personally and emotionally.
2. Use a hero image: include a big professional-grade visual with the offers of your product or services to get the visitor’s attention.
3. Emphasise benefits with images: Visitors understand visual information better than written information. Use ‘visual’ to describe the information to make it understandable to the visitors.
Step6. Integrate your Landing Page
A landing page will not work better if you don’t connect these important elements to it. You need to set up all these required elements with the landing page.
1. URL: Connect your business domain with the landing page and can customize the URL.
2. Marketing tools: Set up a marketing tool with your campaign to pass leads to your CRM. Some best tools are Hubspot, Salesforce, Mailchimp, etc.
3. Tracking and Custom Scripts: add a tracking script like Google Analytics to take a look at your visitors on the landing page and find what actions they are taking.
Step7. Preview your Landing Page and Publish it.
This is the important step when to create landing page. Make it online after checking these important things
1. Check Forms: Go as a visitor on your landing page and check if something is missing there. Add a thank you page after the submission.
2. Check Copy: This will create a first impression so check the copy of the landing page and resolve the typing and grammar issues.
3. Check SEO: Do the SEO of your page to appear on the search engine. Use the focus keyphrases in the title and meta description wisely.
Step8. Drive Traffic
Now your landing page is live. You can use these ways to get more traffic and generate leads for your business.
1. Social Media Ads: You can send your landing page to your visitors through Facebook, Linkedin, Instagram, Twitter, etc. to increase the traffic.
2. Email Marketing: send your landing page to your email subscribers through emails. Add the latest offers and discount coupons on the page to increase conversion.
3. Pay-Per-ClicK (PPC): You can use Google Ads to get a high rank on the search results. Make the heading of your homepage with related keywords to get lower CPC (Cost Per Click).
Step9. Optimize Landing Page.
After all, the setup doesn’t leave it, check continuously for further improvements to get higher conversion rates.
You can do these changes:
- If your landing page gets too old, you can create a new variant.
- Use AI Power and Smart Traffic to automatically send the best and most relevant page to the visitor.
- You should try different versions of hero images, CTA buttons, and headlines to make a better and more effective landing page.
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Conclusion
This post is about how to create a landing page. For every successful marketing campaign of business, a landing page is a must. You can generate leads, sales, and referrals by establishing a strong and professional online presence of your website with the help of a landing page.
The landing page consists of short and direct information about a product or service and allows interested customers to take on a call-to-action (CTA). To create a landing page you don’t need to be a developer or have coding knowledge. It sounds hard, but it is very easy. Just follow the steps explained above.
We hope you enjoyed this post and shared it with the required person.
Frequently Asked Questions?
When we create landing pages, how does it help in business?
You don’t need to be a developer and require coding skills to create landing page. You can generate leads, sales, and referrals by establishing a strong and professional online presence of your website with the help of a landing page.
Which is the main step to create landing page?
You need to set a specific goal. A well-planned and measured goal results in a good landing page. You need to decide what elements you want to use on the page, which themes and templates suit your business, and how you will write a copy.
How landing page is different from the homepage?
The website homepage and landing page both are designed for different purposes. A landing page is designed to create a CTA and get leads while the homepage is designed for the visitors to explore products, and services and can read about the brand.