Facebook is a popular social media platform to engage with people all over the world. This is the most effective social media platform. This provides various features like making posts, creating events, and making friends and you can also do a webinar on Facebook.
Facebook Live offers this feature to go live and do a webinar. It is easy to use and you don’t need a specific location to do a webinar on Facebook.
You can do webinars with your customers to generate possible leads for your business. But you can’t get the information of your attendees, you can only show them and tell them about your products and services.
Before doing a webinar you need to know about what a webinar is. Do you completely know about it? In this post, we will talk about this.
What is a Webinar?
It is a process of conducting a meeting between business owners or customers from any good location. It is done online so you don’t need a big space to attend or host a webinar.
This can be used to make better strategies for marketing. You need to create a registration page and landing page for your business. With the registration page, you will get details about attendees like Name, contact info., and email id.
On the landing page, you will fill in details about your Webinar like topic, description, date, time, and duration of your Webinar.
Before hosting a Webinar, you should promote your Webinar to get a large audience to create leads in a high amount.
You can promote your webinar in the following ways:
- First, create your content
- Create a landing page by filling in your Webinar details
- Make a registration page for your audience
- Select targeted audience
- Write a blog post about your Webinar
- Share this blog post with an invite link on social media platforms like Facebook, Twitter, and Linkedin.
About 70% of the world’s population is active every day on Facebook so it can be the best platform to promote your Webinar. You can create better leads from there.
Advantages to do a Webinar on Facebook
There are many advantages of Facebook because it has many in-built features.
1. Can make your Webinar viral
When you use other platforms to do a webinar it costs around $5 and there is no guarantee that you will get more audience. If marketers want to get a better audience then Facebook can be the best option for them.
You can target a large audience with Facebook. It doesn’t cost anything, it provides this service for free. When you are going to start a Webinar then users will get notifications in their news feed.
2. Can comment verbally also
Facebook Webinar is more social than any other Webinar platform. Anyone attending the Webinar can communicate with each other. They can answer the comment verbally.
3. No need for other software
It doesn’t require other software to do a webinar on Facebook. Some people don’t want to install software on their desktops or laptops. The webinar software sends email notifications with an invite link to the attendees. This email can go into the spam section or can reach late.
4. No limit to maximum attendance
With the other Webinars, there is a limit that you can do a webinar only with 1,000 people at a time after paying. But Facebook Live offers to do webinars with 100 to 100,000 people at a time for free.
Disadvantages to do a Webinar on Facebook
There are also some advantages of Facebook Webinar.
1. Lack of Attention
On the Facebook Webinar, you will not get so much attention. Anyone can leave from the middle. In the beginning, they will listen to you carefully but when they get distracted by even a small thing they don’t give attention. Here more attendees mean more lack of attention.
2. Attendees can troll
You can get troll comments from your audience of webinars. Because some attendees don’t come with their choice, they see a notification in their news feed and get into your webinar.
3. There is no stability
If you want better stability of your Webinar then you should not use Facebook to do a Webinar. The audio and video quality fluctuates with the internet speed of the user. So this can ruin your presentation on Webinar
4. No data can you get to generate leads
This is a benefit for users and a disadvantage for marketers. They can’t get information about the attendee like contact info., and email id to create better leads for their business growth. There is no availability of registration page for the attendees to fill in their information.
Steps to do a Webinar on Facebook
There are some steps to do a Webinar on Facebook. These steps are very easy and anyone can apply this to go live on Webinar.
Step1. First, click on the “Live” button in the create section on your Facebook Interface.
Step2. Schedule your Webinar by clicking on “Schedule a Live Video”.
Step3. Choose the date and time of your Webinar.
Step4. Choose where you want to stream your Webinar. You can stream it on your Timeline, in a Group, and on a page that you manage.
Step5. Make a title and good description of your Webinar. You can also connect with the other pages and groups linked with that page.
Step6. Make restrictions on audiences by age or location by clicking on “Audience Settings”.
Step7. Add a thumbnail image to your Webinar. Otherwise, you can use your cover photo.
Step8. Now go to “Schedule Live Video”. When your webinar is come to start, go to “Live Video” and click “Use Camera”.
Step9. You can create polls for your Webinar by selecting the “Poll’ section. Add some questions if you want by clicking on “Add Question”. Attach a good microphone to your device to provide better sound quality.
Step10. When you are all set up and ready to go live on Webinar, select “Start Screen Share”.
Other Add-On tools to do a Webinar on Facebook
There are many third-party tools available that provide more features to do webinar on Facebook. These tools can improve the video quality, sound quality, and stability of the Webinar.
These tools are:
- Blue Jeans OnSocial
- ECamm Live
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In the end, we hope you enjoyed this post about How to do a Webinar on Facebook. The process was easy and we explained it step by step. You only need to implement these steps to stream your Webinar.
Facebook Webinar is a good option for those who don’t want to pay and are beginners. It is easy to use and you don’t need a specific location to do a webinar on Facebook. You can do webinars with your customers to generate leads for your business.
Read this post carefully to get complete knowledge and share this post with those who actually need this.
Frequently Asked Questions
What is the benefit to do a Webinar on Facebook?
It doesn’t require other software to do a webinar on Facebook. Some people don’t want to install software on their desktops or laptop. The webinar software sends email notifications with an invite link to the attendees. This email can go into the spam section, or can reach late.
Which is the main step to do a Webinar on Facebook?
The main step is to choose where you want to stream your Webinar. You can stream it on your Timeline, in a Group, and on a page that you manage.
How is Facebook Webinar different from other Webinars?
When you use other platforms to do a webinar it costs around $5 and there is no guarantee that you will get more audience. You can target a large number of audience with Facebook. It doesn’t cost anything, it provides this service for free.