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how to promote a webinar on linkedin

How to promote a Webinar on Linkedin in Easy Steps

Linkedin is one of the best social media platforms to promote your Webinar. Do you know according to studies, 85% of B2B Companies use Webinars to engage directly with customers.

This is one of the best methods which is “promote a Webinar on Linkedin” to make presentations effective and keep the marketing strategy stronger than any other social media platform.

You are going to host a webinar, fully planned but don’t know from where you can get more attendees. If you don’t have attendees for a Webinar, then there is no meaning to doing a Webinar. You can promote a Webinar on Linkedin to get more visitors and generate more leads for your business.

You should create the content of the Webinar keeping in mind the targeted audience and try to make it simple and point to point. If you are going to do a webinar with professionals, then make your presentation attractive.

If you are going to do it with customers then make your marketing strategy strong to generate leads.

Linkedin has a network of millions of professionals, so you can get high-quality attendees from there. Its advertising features, targeting audience, and organic posts make it easy for you.

There are some essential elements and steps to promote a Webinar on Linkedin.

Promote a Webinar on Linkedin

1. Choose Webinar Format

Before you are going to make a Webinar, you have to choose the right platform for Webinar. It is not an easy thing, you should keep in mind what will be your content and which platform will help you to easily share the topic with slideshows, images, and screen sharing options.

This helps to sync your Webinar with the editorial calendar and it should fit alignment and contextually with coinciding activities. You have to choose it wisely because it is the first step toward promoting a Webinar on Linkedin

2. Create Necessary Content

You have to create all the components to be good content related to your topic of the Webinar. You should make it short, simple, and easy to understand. The use of proper images, slides, and proper headings makes your content more accurate and looks attractive.

Promoting a Webinar on Linkedin can help to increase the number of visitors to attend your Webinar. You can boost your business sales by generating leads by following a good marketing strategy.

3. Select your Audience

When you have created the best-related content for your Webinar, now you have to choose your targeted audience. Either your audience is from your office or from the market. According to the topic, you have to choose to host a webinar with professionals or with customers because both require different strategies.

Your audience should be polite and they should listen to your topics with full discipline. This can help to make a Webinar more effective and presentable. Linkedin’s tools can help to create a distinct audience for your Webinar.

Whether your approach is to do marketing, you should know about the company as much as possible and create content that is more suitable. Or if you want a broad audience, you can set parameters like job function, company size, location, etc.

4. Create Landing Page for Lead generation

You have to create a registration page for your Webinar. This page will be the landing page of your Webinar so make it well-developed with a webinar service or of your own choice.

This page should contain the title, description, date, time, duration, and some details about the host, speakers, and panelists. This should also have information about your Webinar in an attractive manner and easy language.

Your visitors will see all the details and if they find it attractive they will join as an attendee in your Webinar otherwise not.

5. Promote by using Linkedin Updates

After creating the landing page you have to make custom images to promote a Webinar on Linkedin and other social media platforms. This attracts more than the simple text updates

You can use many apps to create a custom image like Canva, and Pixel lab. Canva is the most popular app to create an image by choosing many best templates and selecting sizes related to your Webinar.

You have to share and post Linkedin updates before 4 weeks of the Webinar. This helps to reach a large audience. The title and description of your Webinar should be concise.

6. Promote related content

You need to create multiple content about your topic for the Webinar. This will help to make a good strategy. You can share related content in the form of videos, images, and blog posts. Share the content on social media platforms, especially Linkedin.

This will help to get more eyes on your Webinar. Don’t forget to share it with your connections who are only interested in your Webinar, not for everyone.

7. Use Linkedin Ads to promote

You can use Linkedin Ads to promote a Webinar on Linkedin. This will cost money and it’s not for you if you are a beginner. You can try with a small test budget. Your Webinar post will appear in the sidebar on the right side of the user’s screen

8. Share in Linkedin Groups

You can promote a webinar on Linked by using groups. There are many groups available on Linkedin which are full of professionals and your targeted audience. You need to join and become a member of a group. Now you can share your webinar and can tell about the benefits of Webinar.

9. Try Sponsored Updates

You have to put some money to use the Sponsored Updates feature of Linkedin. This helps to boost the visibility of Webinar to your followers. You can get more visitors with this feature. Linkedin allows you to share your webinar with audiences based on job profiles, location, skills, and interests.

10. Keep Promoting even after the Webinar ends

You can also use the recording of your Webinar to retarget your audience. You can edit CTA from “Register Now” to “Watch Now”. Don’t let your hard work waste.

11. Measure the Success

After the Webinar is over, you can measure the success of your Webinar. You can track how much you have generated leads from other channels and campaigns by registrations. You should analyze which social media platform drives more leads for you and make them your customer.

Tracking parameters can also track the registrants by using your content and promotion links. This is a very important and basic step to analyze and optimize your Webinar. You need to analyze the results and optimize for your next webinars to get better results in the future.

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Conclusion

We have posted about the most searched and asked topic “How to promote a Webinar on Linkedin”. This article has complete information step by step. You can also apply this for your Webinar on Linkedin.

Before going live on the Webinar it is very necessary to promote it to get a large audience and generate leads. This is one of the best methods which is “promote a Webinar on Linkedin” to make presentations effective and keep the marketing strategy stronger than any other social media platform.

We hope you enjoyed the article and will also apply for your Webinar.

Frequently Asked Questions

Why is it necessary to promote a Webinar on Linkedin?

You are going to host a webinar, fully planned but don’t know from where you can get more attendees. If you don’t have attendees for a Webinar, then there is no meaning to doing a Webinar. You can promote a Webinar on Linkedin to get more visitors and generate more leads for your business.

What is the benefit to promote a Webinar on Linkedin?

Linkedin has a network of millions of professionals, so you can get high-quality attendees from there. Its advertising features, targeting audience, and organic posts make it easy for you.

How can we use Linkedin Ads to promote a Webinar?

You can use Linkedin Ads to promote a Webinar on Linkedin. This will cost money and it’s not for you if you are a beginner. You can try with a small test budget. Your Webinar post will appear in the sidebar on the right side of the user’s screen.

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